e Commerce | UX/UI
Briefed to deliver The Open into the 21st century, I worked on a team of 3 designers to deliver the Royal Port-rush event site which paved the way to delivering a full digital transformation.
I was part of a small senior design team working across UX, UI, and digital brand. My focus was on ticketing, commerce flows, and fan-facing journeys, translating a refreshed brand into scalable, usable experiences under high traffic and operational pressure.
Ticket builder
- Prolific North - Website of the year 2019
- Sports Technology Awards 2020
A fan first experience
With over 100 million people worldwide engaging with The Open throughout the year, its digital presence is one of the most critical brand touchpoints. The platform was designed to deliver a world-class fan experience, whether attending the Championship in person or following it globally online.
While heritage and tradition are core to The Open’s standing as one of the world’s most revered sporting events, it’s also vital that innovation enables the Championship to grow it’s worldwide following. We are delighted with the new platform, that will enable us to provide an immersive, year-round experience.
Head of Digital Infrastructure, The R&A
Average session Duration
55.78%
increase YoY following launch
revenue through the site
71.81%
increase YoY following launch
new sign ups
250,000+
to Open TV