Equiwatt — save energy at peak times, earn rewards

Product strategy, UX and UI for the equiwatt app: user flows, wireframes for every screen, a dark energy-event UI, gamified points and rewards, and the onboarding that turns a first open into a habit — shifting home energy use away from peak times.

Hero — the equiwatt app on a phone against the dark ground, with the product introduction, and how it works: download, save energy at peak times, earn rewards.

The numbers so far and the problem: shifting energy use away from peak times, and the user flows that map the journey.

User flows continued — onboarding, events and rewards journeys drawn end to end.

The wireframe wall — every screen of the app drawn in greyscale.

Wireframes continued — events, points and redemption screens.

The app UI — dark energy-event screens: joining an event, live progress and results.

Account, verification and settings screens in the dark UI.

Save money, earn rewards — the marketing screens and store presence.

Gamification — points, streaks and the redemption catalogue.

Onboarding and live events — the flows that turn a first open into a habit.

The app in hand — photography of the product in use.

Outcomes — total energy shifted, value of points earned, carbon reduction and individual achievement.

Testimonials from equiwatt users.

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