About

Designed at a desk.Proven in a field.

I'm a product designer and builder, based in Nottinghamshire and working remotely.

From overland aid missions to the fields of Glastonbury, I was taken to a lot of places before I could choose them.

My parents ran aid convoys into Bosnia and Romania — medical supplies, driven overland — and I went along. My stepdad built willow sculptures at Glastonbury, so I arrived early there too and watched the whole thing go up around me. I've been more interested in how things get made Crew on scaffolding painting the carved-faces mural of The Maw , and how it feels to move through them Alex and Abby walking through the festival in hi-vis, radio in hand , ever since.

Ten years designing products for other people, agency-side and embedded in-house: Priority Pass The Priority Pass app open on a phone, a lounge behind it , The Open The Open's ticket builder on a phone, days of the Championship listed , Railways Pension Scheme A train driver's view down the track from the cab , Corpay. Then I started running my own events — immersive parties and festival stages Crew rigging a stage at night under red and blue light as The Slipshod Experience, then Slipshod Gathering A packed night crowd under festoon lights at Slipshod Gathering , a festival that sold out both its years. And I built the software to run it The Lanyard crew app on a phone, showing a weekend of shifts : brand, product, database, front end, on my own.

Off the clock I DJ, make music and climb. The climbing turned into a book once: I illustrated Crack Climbing Crack Climbing by Pete Whittaker — the cover Alex illustrated for Pete Whittaker, which won the Banff Guidebook Award Banff Mountain Film and Book Festival 2020 Guidebook Award laurel in 2020.

Alex and Abby walking through the festival in hi-vis, radio in hand, The Maw's carved-faces mural and the crowd behind them — On site — Slipshod Gathering. The Maw behind.

How I work

The hard part isn't making it any more. It's knowing what's worth making.

Anyone can generate screens now. What's got harder is telling whether the thing you made actually works, and having the nerve to cut what doesn't earn its place.

When I built Lanyard I wrote down everything I refused to build and why. Holding those lines was harder than building the thing, and it's most of the job.

Where I'm less useful

I'm not your design systems or token library person. I'll work happily inside one — I just won't be the one who loves maintaining it.

I'm not a research ops function. I'll talk to the people using the thing, but I'm not going to build you a discovery framework.

And I'd rather lead a project than manage a team. I'll own the outcome; I'm not looking for reports.

Timeline

2025–26LanyardFounder. Designed and built a festival operating platform. Live pilot: 96 crew, 111 shifts, no-shows 50% → 14%.
2023–nowSlipshodThe Slipshod Experience — immersive parties, stages and arenas for other festivals — then Slipshod Gathering: two festivals, both sold out (2025, 2026).
2024–25383 ProjectSenior Product Designer. Embedded with Collinson on Priority Pass; also Corpay IMS fleet software.
2024EquiwattThree-month contract via Nimble Approach — the MVP-to-two-million scaling project.
2022–24FreelanceProduct and brand for startups, agencies and cultural clients. Published illustration work.
2019–22Answer DigitalUX Designer. Sole designer in agile squads: Railways Pension Scheme portal (shipped 2020), NHS data work.
2018–19BrassDigital Designer, one of three. Campaigns and ecommerce: Hammonds, Varta.
2016–18Delete (now UNRVLD)Junior UX/UI Designer. The Open — the Portrush site and ticket builder — Confused.com, Southampton FC, Safestore.

BA (Hons) Graphic Design, First Class — Falmouth University, 2016

Clients

Priority Pass · The Open Championship · NHS · Railways Pension Scheme · Corpay / Allstar · The AA · Confused.com · Southampton FC · Safestore · Equiwatt · Flutter International · Eukanuba · Varta · Hammonds · McCarthy & Stone · University of Essex